CDA Ad Platform

• Catcha directly controls inventory through our ad server
• Optimisation based on campaign objectives i.e. unique users, clicks, frequency, actions
• Creative sequencing, frequency capping, rich media
• Full transparent reporting with reports delivered daily or weekly

Advanced features for rich media

Simple banner administration and automatic banner testing

• CDA Traffic team uploads all creative
• Choose delivery order: random order, in sequence or by weight
• Support of all rich media formats

Accurate targeting

Detailed criteria - Advertisers can reach their target audience!

Online targeting

• Bandwidth, Operating Systems, Browser and Browser versions, Internet Service Providers, IP-Targeting - single and ranges, Top Level Domains, connectivity types like ISDN, DSL

Geo and Local Targeting

• Countries, and as a plug in regions, areas, cities
• Also AC Nielsens areas and TV Regions

Keyword Targeting

• Static keyword tree functionality
• Efficient targeting structure like website tree (inventory)
• Inventory forecasts for each keyword

Interactive reporting - set up and delivered

Highest flexibility with individual data layout and design
Review site success on highest level in the easiest format!

• Detailed reports, individually configurable
• Report Subscription, Event Notification
• Automatic delivery into other systems

CDA Traffic team can...

• Get campaign data with one click from the i-centre
• Configure inquiry parametres and save individual templates
• New reports ready within moments

Download our Helios IQ product sheet for more information