An extension of your planning team

CDA provides agencies and advertisers with both the tools and the expertise to effectively build, manage and optimise brand specific or performance-oriented online marketing campaigns.

• Experienced team of online professionals
• Tailored proposals to best meet your clients objectives, brand or performance
• With one point of contact to deliver a range of customised winning solutions
• Achieve efficiencies; time and cost

By delivering these services CDA is viewed as a trusted and valuable partner for agencies and advertisers.

Embrace the Digital Media Advantages

• An attractive audience, at Home and in the Office
• Creative Opportunity – media firsts!
• Engaging, interactive, captive
• Close to Point of Sale
• Defined response mechanisms
• Targeted campaigns
• Performance payment models
• An integrated solution
• Complete accountability
• Right Audience, Right Time, Right Environment

Expert Campaign Management

• An expert Account Manager works with each client to determine which pricing model, ad format(s) and media placement(s) will deliver both the most cost-effective campaign optimisation results, as well as the optimum coverage.
• Every CDA campaign is set up to track key campaign metrics as agreed with your Account Manager. All results can be viewed in the live reporting tools available through the CDA ad serving reporting suite.
• Unlike other Networks CDA provides day-to-day management for each campaign. Due to our global presence, CDA trafficking teams can even provide a 24/7 Service if necessary.

 

Real-Time Reporting & Optimisation

CDA’s optimisation tools are embedded on every CDA campaign. This enables the CDA team to modify ad placements to their most efficient locations based on real-time campaign results and the advertiser’s objectives. This way we ensure that Advertiser’s desired campaign performance is achieved.

Every Agency and Advertiser is provided with login data to access the sophisticated Helios IQ reporting interface. Every user can use the various customization possibilities to adapt the reporting interface to his individual needs.

 

Maximum Security through Monitored Websites

The websites in our network include high quality portals and respected and attractive special interest websites of various sectors. We have both, global as well as local (country and region specific) sites in our portfolio.

To keep up the high quality standards we have for our inventory, our team of media-buying experts permanently monitors the websites in our network.

 

In the CDA network you will not find

• Websites with erotic or pornographic content
• Websites with illegal content of whichever nature.